![Black Friday: how load balancers power the world’s biggest eCommerce event](/blog/content/images/size/w1000/2020/11/sale-ecommerce.png)
Latest blog
![Tom Hopkins](https://www.loadbalancer.org/blog/content/images/2020/04/tom-headshot.jpg)
Black Friday: how load balancers power the world’s biggest eCommerce event
With more and more transactions taking place online, retailers have come under increasing pressure to ensure consistent and reliable online transactions to a growing number of shoppers.